About Us

Finnish online store for children's products Hellurei

Hellurei is a Finnish online store for children's toys and products, where we carefully select products that combine safety, quality, functionality and beautiful design.

We wanted to create a store where parents can find not just another toy, but thoughtfully designed products that genuinely belong in everyday family life. We therefore take great care when selecting every product and aim to offer items that children enjoy, are practical for parents and are made to last.

Our selection consists of carefully chosen products from European brands. It includes toys, educational and creative products, handmade items, as well as practical products for everyday life with children. We look for products that combine functionality, quality and attractive design.

For us, it is important that children's products fit naturally into the home. We especially value calm and thoughtful design, natural materials, pleasant colours and quality craftsmanship — products that children can enjoy using and that parents are happy to have around the home.

Quality and origin of our products

We work with European brands, and our products are supplied from warehouses in Europe.

Some of the products in our selection are handmade. When choosing products, we pay attention not only to their appearance, but also to their materials, quality of construction, practicality and how well they fit into real everyday family life.

We aim to create a selection where every product is chosen for a reason.

For children and the whole family

Hellurei is created for families with children of all ages. Our selection includes toys and products for the youngest children, creative and educational products, as well as practical items that can be useful for both children and adults.

We believe that a good children's product does not necessarily have to be used only in a child's room. Sometimes it simply makes everyday life more convenient — and these are exactly the kinds of products we also want to find for our customers.

A small Finnish business

Hellurei Play Oy was founded on 11 September 2023 in Finland.

Hellurei is a small family business created with the idea of finding and offering families more carefully selected products for children.

The name Hellurei was chosen because we like the Finnish word and the feeling it conveys — joy, enthusiasm and a good mood. These are also the feelings we want our brand to be associated with.

We are continuing to develop Hellurei as an online store, with a strong focus on quality, trust and a good experience for our customers.

Thank you for supporting a Finnish business. ❤️